What is content marketing? Why is everyone talking about this? These types of questions are coming in our minds. People are so confused about this term “Content Marketing”, especially those people who are not familiar with marketing profession. Basically, Content marketing allows you to create and share online material such as; Blogs, Videos, and Social media posts. Content Marketing does not promote a brand explicitly but intends to stimulate interest in its services and products. According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. Source: Content Marketing Institute.

The following trends of Content Marketing are going to rule in 2017:
1.    Create a Strategy of Content Marketing
It has become necessary for all businesses to create content marketing strategies in a proper written form and make their documentations as they keep other important things of their organization. Mostly companies do not keep them in a documented form and because of this laziness they have to face many issues that lose their reliability for their clients and customers. Research shows that those companies, who have this one, are likely to be more successful than others. In 2017 companies are going to be more focused on how to create a documented strategy of content marketing
2.    Influencer Marketing
Influencer marketing has always been a part of Content Marketing but from last few months, it is getting much attention of content marketers and big brands. They are focusing to create content with influencing tools. In 2017, Influencer marketing will be the part of top 5 trends of content marketing.
3.    Native Marketing
Native marketing is considering another top trend of 2017. It is been 5 years to having a presence of native marketing in the content marketing world, but in 2017 companies are going to use this as a very important tool in content marketing.
4.    Email Renaissance
The fan following of brands are getting high, now they are using emails to interact with brands. Two things that we are going to see in 2017, brands will launch relevant and targeted e-newsletter. This will help them to grow their audience. And the other thing is many brands will move forward from “email as marketing collateral” to “truly relevant and amazing customer experience”
5.    Print Resurgence
Recently Airbnb has announced to launch an Airbnb magazine that will be distributed to the Airbnb homes. Through this magazine, they will invite people to get their amazing services. Big brand is going to focus more on print publications in 2017.

There are many changes are coming in content marketing, because of the advancements of internet. New features are adding in social media that are changing the way of people to interacting and responding to social media. Exposures of brands are getting change because of the changes of Content Marketing. Trends of content marketing are coming and going on the frequent basis. For a successful business, you have to stay aware of all the trends of content marketing.

Author: - William Morris is a senior content writer and spent his all life to Provide Assignment Writing Service and he made thousand of Project and good thing is that the people love his work that why he is so popular in content writing.