Social media marketing is a platform that provides several opportunities to its users. Nowadays, Twitter is one of the biggest platforms as majority of the people here find it easy to search for any brand. A person can generate lead, drive traffic to the website, spread awareness of the brand and enhance the list of followers as well as customers through using twitter. Most of the people are aware of the twitter tricks for becoming a best social marketer. But the following twitter marketing tips will not only make the brand stand out as well as give tough competition to the other marketers:

1.         Types of Effective advertisements:

The tools utilized by the social marketers have been reduced to numerous steps in order to achieve the accurate target. The types of advertisements are:

•           Promoted Tweets: It can be used for branding purposes. It is a standard looking tweet but it targets the particular audience. The marketer is charged on cost-per-engagement.

•           Website cards: It allows the company to promote his product through adding engaging images to the tweet. When the user clicks on the ad, he is redirected to the brand page. The marketer is charged on a cost-per-click basis in this ad type.

•           Lead Generation Cards: It is similar to website cards but it provides the user’s information of Twitter account without form completion. It allows the marketer to offer the free trial of the brand or sign up for newsletter to the users.

2.         Enhance the brand visibility:

There are some customizable areas on a Twitter Profile which should be considered in order to enhance the brand presence. These areas include Bio, background design, Twitter handle, profile photo and header. In the bio, the person has to succinctly tell about him, the brand and its importance. It should be interesting and informative. Whereas, the twitter handle assist the people in addressing the marketer. The background design, header and profile photo can be customized in a way that it matches the brand. 

3.         Increase the followers:

It is an essential factor to drive success. It is imperative to post regularly. The marketer should create a mixture of content in the tweets which range from entertaining to promotional in order to engage the people. The followers can be increased by hosting a twitter chat with a unique hashtag. It permits the marketer to attract the followers. It is also an excellent way to comprehend the community and flourish the brand. Moreover, the tweet must be precise. Marketers can create the hashtags to promote and follow social campaigns. The @mentions can be used to tag the specific followers to grab their attention to the tweet.

4.         Optimization: 

It is vital to optimize the ads in order to boost its performance and effectiveness. This can be achieved through the following ways:

•           Using the keyword and interest targeting in the advertisements.

•           Updating the content i.e. Images and tweets regularly.

•           Conducting experiments with the images, content and offers. Then the ads can be modified in accordance with audience’s preferences.

5.         Kinds of targeting:

Twitter provides customizable and targeted advertising options to the marketers. The types of advertisement targeting can be based on the keywords searched by the targeted audience, their interest or their activities. These are the 3 types of advertisement targeting:

•           Keyword targeting: It targets the users who are looking for specific keywords.

•           Interest targeting: It targets the ads to those followers with similar interest.

•           Retargeting: It helps the company in targeting those users who have visited the website but haven’t made a purchase yet. For this targeting, the marketer is required to add a twitter pixel to their website. It is a small piece of code that allows the marketers to track the behavior of users.

Marketing is considered as a critical subject but in reality, it is extremely fascinating. It requires an immense effort because only the best tweets get noticed. The marketer has to incorporate the mentioned elements in the tweet. These tips help to increase the reach and visibility of the tweets which inevitably turns the marketer into the best social marketer.

About: - William Morris works as a marketing manager for Assignment Help firm in the United Kingdom and many years of solid experience in this field. You can contact him on Facebook, Twitter anytime.